The world’s largest restaurant chain with more than 36,000 stores worldwide, McDonald’s is going through a tough time and is trying to reinvent itself. It lost its performance within the last five years. It has not only a healthy food issue but also an image issue. Its drive-thru wait time is getting longer. While still serving what many consider tasty but less than healthy meals, it is introducing salads, apple slices, McMuffins made of egg whites. Many customers left for new food choices offered by other fast food restaurants including Chipotle. But fewer people are still lining up for basic Big Mac, fries and a drink.
During a recent franchisee and supplier event in Las Vegas, McDonald’s offered a new vision for the company and its food. It wants to be modern, progressive burger and breakfast destination. They want to bring a food revolution they started in Europe to the United States and North America. It operates more than 14,000 stores in the United States. New food options call for less salt in fries, serve antibiotic free chicken within two years, and add organic milk to the menu to bring back health conscious customer it lost within few short years.